Microsoft continues to grow its game subscription service
Microsoft is revealing today that it now has 15 million Xbox Game Pass subscribers. That’s up 50 percent from the 10 million the company previously disclosed back in April. Xbox Game Pass is a subscription service that offers access to a growing selection of more than 100 Xbox games for $9.99 per month.
Microsoft has been pushing Xbox Game Pass heavily in recent months, particularly ahead of its next-gen Xbox console hardware launches in November. Xbox Game Pass has started to feel like Microsoft’s true next-gen approach, gearing the company up for a different Xbox future.
Xbox Game Pass has been bolstered recently by the addition of Bungie’s Destiny 2 title, xCloud game streaming, and Microsoft’s ZeniMax Media acquisition, the parent company of Doom and Fallout studio Bethesda Softworks. There is a variety of ways to subscribe to Xbox Game Pass across both console and PC, with the ability to just play games streamed through the cloud to an Android device.
Microsoft has also been running promotions offering the first month of Xbox Game Pass for just $1, which are bound to have helped attract interest in the service. Despite this, it’s clear the company has been able to maintain existing subscribers and grow them over the past six months, another early sign that Microsoft’s Xbox Game Pass bet is starting to pay off.